Widenet across mid-market discrete manufacturers, narrowed by three signals that name the buyer.
6,000 emails a month across the eight OpGate verticals. Twelve signals available, you pick three to activate. €2,000/mo plus a 5% success fee on attributed deals, 12 month window per deal, all visible in your CRM.
What you get.
One engine, two motions. Widenet covers the market. Signals sharpen the timing. Everything visible in your CRM.
Discrete manufacturers, 50 to 500 employees, across the eight OpGate verticals. Wide enough to discover which vertical converts. Tight enough to skip everyone who is not the ICP.
Twelve trigger types available. You pick three at launch. When one fires, that account jumps the queue that week with a message naming the event. When none fire, the widenet base keeps rhythm.
Every touched account lands in your CRM as a tagged lead. Replies, meetings, and closed deals attribute back to the tag. The 5% is only ever charged on deals your CRM confirms as ours.
Who we write to.
Eight verticals. Two lead, six run in parallel.
| Vertical | Why it is on the list | Order |
|---|---|---|
| Aerospace and defense | Audit-forced demand. AS9100 and ITAR requirements map one to one to OpGate’s audit-ready logging. | Lead |
| Medical devices | Audit-forced demand. ISO 13485 traceability requirements map to the same audit-log wedge. | Lead |
| Electronics | Volatile categories (semis, boards), high supplier count. De-Risk value lands. | Parallel |
| Precision metal | Volatile categories (steel, copper, alloys), high supplier count. Same De-Risk story. | Parallel |
| Machinery | Long BOMs, many suppliers, tendering pain. Fits the “too complex for Excel” line. | Widen |
| Automotive | Supplier compliance and cost pressure. Consolidation moment when M&A fires. | Widen |
| Clean energy | New builds, growth-stage procurement, scaling supplier base. | Widen |
| Specialty materials | Category-specialist manufacturers with volatile inputs. | Widen |
Personas: procurement manager, head of supply chain / COO, CFO on savings, quality lead on audit. One to two contacts per account.
The signal library. Pick your three.
Twelve signals, grouped by type. Base pack activates three at launch. You pick which three. The rest are available later as a base uplift.
Buyer and role signals
Sharpest and most findable. A person just named the pain and who owns it.
| # | Signal | What it tells us | Source | Tier | Pick |
|---|---|---|---|---|---|
| 1 | Hiring a Procurement / Purchasing / Strategic Sourcing / Buyer role | Investing in procurement, a tool augments the new hire from day one. | ATS boards, LinkedIn, Indeed | 1 | ☐ |
| 2 | Job post names "manual", Excel, RFQ, spend analysis, supplier management | They own the exact pain OpGate replaces. The ad is the confession. | Job-post full-text | 1 | ☐ |
| 3 | New Head of Procurement / VP Supply Chain / COO / CFO | New leader wants a fast win: spend visibility and savings in the first 90 days. | LinkedIn, press | 1 | ☐ |
ERP and systems signals
Procurement decisions happen alongside ERP. Native integration with Dynamics, SAP, and Odoo.
| # | Signal | What it tells us | Source | Tier | Pick |
|---|---|---|---|---|---|
| 4 | New ERP implementation or migration (Dynamics, SAP, Odoo) | Timing lines up. OpGate integrates natively with all three. | Partner press, implementer job posts | 1 | ☐ |
| 5 | Runs a compatible ERP (Dynamics / SAP / Odoo) | Integration-fit qualifier, not a trigger on its own. | Tech-stack data, job posts | 2 (qualifier) | ☐ |
Growth and pressure signals
Scaling complexity, consolidation moments, reshoring waves.
| # | Signal | What it tells us | Source | Tier | Pick |
|---|---|---|---|---|---|
| 6 | Recent funding, expansion, or new plant / facility | Scaling procurement complexity and volume in the same quarter. | Funding + local press | 2 | ☐ |
| 7 | M&A (acquires or is acquired) | Consolidating spend across entities. Spend-under-management pitch lands. | M&A press | 2 | ☐ |
| 8 | Reshoring / supplier diversification / China-plus-one | A wave of new tendering and supplier onboarding is starting. | Manufacturing press, operator announcements | 2 | ☐ |
Compliance and category signals
Audit-forced demand and price-volatile categories.
| # | Signal | What it tells us | Source | Tier | Pick |
|---|---|---|---|---|---|
| 9 | AS9100 / ISO 13485 / ITAR pursuit or renewal [verify] | Needs an audit-ready, traceable procurement trail. Direct fit for OpGate’s audit logging. | Cert registries, quality-hire posts | 1 (aero/med) | ☐ |
| 10 | Exposure to price-volatile categories (semis, steel, copper) or a supply shock / tariff event | The De-Risk product’s exact value, timely. | Commodity and trade news | 2 | ☐ |
Competitive signals
Enterprise-suite switchers and category shoppers.
| # | Signal | What it tells us | Source | Tier | Pick |
|---|---|---|---|---|---|
| 11 | On Ariba / Coupa / Jaggaer, finding it too heavy or costly | The "too small for Ariba" switcher, ready to move. | Review sites, forums, renewal chatter | 2 | ☐ |
| 12 | Following or reviewing mid-market procurement tools (Precoro, Procurify, Tradogram, Zip, Fairmarkit) | Actively shopping the category right now. | G2 / Capterra, LinkedIn follower scrape | 2 | ☐ |
Signal 1 catches the buyer being hired. Signal 4 catches the ERP wiring moment. Signal 9 catches audit-forced demand in aero and med. Three distinct buying moments (a hire, a system change, an external mandate) with no overlap.
Alternatives: swap signal 9 for signal 3 (new leader) to lead on organisational change, or for signal 11 (Ariba switcher) to lead on the "too small for Ariba" wedge.
Scaling beyond three: each additional signal is a transparent per-signal uplift on the base, priced on the combination you pick. You always see the marginal cost of the next one.
Package and pricing.
One package, two components. A monthly base for the whole engine, and a success fee only on deals your CRM attributes to us.
| Component | Price | What it covers |
|---|---|---|
| Monthly base Smallest widenet pack + three-signal overlay. |
€2,000 / mo | 6,000 emails a month across the eight verticals, ICP-tight (50 to 500 employees, compatible ERP where identifiable). Three-signal overlay so signal accounts get written to the same week the trigger fires. Copy per vertical, one ask per touch. Reply routing to your team same day. Weekly report. |
| Success fee Only on deals attributed to this engine. |
5% for 12 mo | 5% of recognized revenue from any deal your CRM attributes to a lead we sourced, over the 12 months following the deal-close date. If no attributed deal closes, no fee is due. Attribution is visible to both sides in the CRM before any invoice is raised (see section 06). |
Term: 90 day initial base, then month to month. The 12 month success-fee window runs per deal, from that deal’s close date. Ending the base stops success fees on new deals; deals already attributed keep paying through their own 12 month tail.
Not included: paid ads, gifting, events. Additional signals or volume above 6,000 emails/mo are transparent base-pack uplifts.
What is included.
What "widenet with three-signal overlay" actually means, so €2,000/mo reads as an engine, not a fee.
Dedicated sending domains and mailboxes, warmed to safely handle 6,000/mo. SPF, DKIM, DMARC set correctly. Weekly deliverability scan. Any mailbox that drifts is pulled and replaced without you needing to notice.
Discrete manufacturers, 50 to 500 employees, eight verticals. Compatible ERP flagged where identifiable. Procurement, ops, finance, and quality seats enriched. Every row shows the account, the seat, and any active signal with its date. Verified before every send.
One base sequence per vertical. One variant per activated signal. Each variant opens with the specific trigger and names the vertical and ERP. Only OpGate’s own published numbers, attributed. Three to four touches per contact.
Widenet base sends every week across the eight verticals. Signal-triggered sends fire the same week the trigger surfaces, so the message lands while the moment is still open.
Positive replies tagged by vertical and signal, forwarded to your nominated reply owner. Meeting requests routed to that person’s calendar. Negatives auto-suppressed.
Weekly report: deliverability, replies, meetings, and which vertical + signal drove each. Every touched account is already tagged in your CRM, so weekly numbers reconcile in one click. That reconciliation feeds the success-fee math in section 06.
Attribution to CRM, transparent.
The 5% only works if both sides see the same source of truth. Here is how attribution is wired.
Every widenet account lands in your CRM with three tags: source = revsculpt-outbound, vertical, and signal (if any). Tags are visible, filterable, and immutable. If the lead already exists, we add the tag without overwriting.
A meeting booked from a reply logs as a CRM activity on the source lead, carrying the same tags. It flows into OpGate’s normal pipeline. No separate workflow.
When the lead converts to an opportunity, the tags flow through automatically. If the opportunity is later renamed, merged, or reassigned, the tag stays with it. Attribution disputes get settled by the CRM, not by memory.
Shared CRM dashboard filters on source = revsculpt-outbound across leads, meetings, opportunities, and closed-won. RevSculpt read-only, OpGate full access, filter locked. The monthly closed-won number is what 5% is applied to.
Base €2,000 invoiced monthly in advance. Success fee invoiced monthly in arrears at 5% of new attributed revenue for that month. Each invoice cites the specific deals and CRM record IDs so every euro traces to a named account.
The 12 month window runs per deal from its close date. Attributed expansion within the window (upsell, renewal add-on, cross-sell) counts. Renewals of the base contract past month 12 do not. Fee tied to the initial win, not to account lifetime.
CRM in scope: whichever CRM OpGate already uses. If OpGate switches CRMs mid-engagement, tags migrate with the records and the dashboard is rebuilt against the new system.
The 90 day plan.
Build week 1. Send week 2. Rhythm by week 4. Same shape as every engagement, adapted to widenet-plus-signals.
Widenet list built across the eight verticals, beachhead first. Your three signal sources wired. CRM lead-source tags created and tested. Sending domains bought and warmed in parallel. Copy drafted per vertical + one variant per activated signal. You approve before anything sends.
Widenet base goes live at ~1,500/wk to hit 6,000/mo. Signal overlay live: any account matching one of your three signals gets boosted that same week. Every touched account tagged in the CRM. Week 4 review of which verticals and signals converted.
Volume rebalanced by which verticals are answering. Signal variants tuned to which variant is winning. First meetings booking into OpGate calendars. Shared dashboard goes live.
Engine at full rhythm. Early opportunities landing in the CRM with source tags intact. Day 85: 90 day report delivered. You decide to continue month to month, expand, or stop. Every asset stays yours.
Sign and start.
Five answers and we start the list build the same week.
| Decision | What we need from you |
|---|---|
| 01 · Package | Smallest widenet pack (6,000 emails/mo) + three-signal overlay at €2,000/mo + 5% success fee (12 month window per deal). Confirm. |
| 02 · Your three signals | Pick three from section 03 (recommended: 1 + 4 + 9). Any three work, just name the numbers. Additional signals available as base uplift later. |
| 03 · Beachhead verticals | Aerospace/defense + medical devices as recommended, or name two others. The remaining six run in parallel either way. |
| 04 · CRM & access | Name the CRM (HubSpot, Salesforce, Pipedrive, other). Grant read access to the shared dashboard. Nominate the reply owner. |
| 05 · Geography | Europe-first, or a country priority (DACH, Nordics, UK, Benelux). Sends timed to the local business day. |
Countersign: reply "confirmed" with the five answers. Order form back same day, list build starts day 1.